Nowadays, a podcast has been one of the most well-known channels that deliver content. As a matter of fact, the audio phenomenon is still rising up to this date. In 2018, over 12 million people have listened and paid attention to podcasts for the first time. This is an important boost that only implies so much more beyond anything else regarding the kind of content the users of today want and the trends for the following years to come. If you are one of those who want to begin streaming their own shows, expect to encounter extreme setbacks and problems before you got on top and make your show, video podcast, or podcast series well-known. Here are some ideas for you to effectively promote your podcast:
Upload it on iTunes
Based on Neiman Lab, almost 70% of the activity of listening to podcasts usually occurs on iTunes. This, if you want to make your podcast popular and get yourself up there, you should take this opportunity. Make sure to upload your podcast series through iTunes and guarantee to make it accessible.
Leverage the audience of your guests
You should make use of your guests’—if you have any– followers and fans. Yes, you can actually have someone you can feature as guests on your podcasts who could be professional or popular individuals that have a high fan base. You need to aim in making their audience your own. There is a possibility that the moment you feature an influencer on your podcast, the others might request to visit you and collaborate with you in your following session. After you publish an episode that features them, they will definitely share your podcast. Influencer marketing can provide you access to a more massive audience, which can eventually provide you more listeners.
Share your podcast in any platforms of social media
Marketing a podcast is actually simple to do nowadays provided that almost all listeners can also be found on social media platforms. You can make use of these platforms and utilize their popularity at your convenience. You can start by having such accounts or even creating several accounts.
Record several contents
Before you anticipate to get a lot of audiences, guarantee that you have sufficient content you can promote. In fact, you must begin your podcast series just once you have approximately 2-3 episodes you can begin with.
Make a cohesive visual brand
Visuals, such as artworks, must be added to the marketing plan of your podcast. Inf act, they must be thought of right from the beginning. The logo or image of your podcast will be the first element that people can help identify your show. Hence, your logo or image needs to elicit a great impression from your viewers just by looking at it. You can also utilize visuals for your promotion of social media. Or you can take one step further by publishing your podcast on YouTube and social media in the form of a video podcast for an additional appeal to it.